Our Strategic Plan 2017 - 2020
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WMT Strategic Plan 2017/18 - 2019/20
This document sets out the WMT board’s three year strategic plan (2017/18 to 2019/20). This plan provides a framework to work collaboratively to grow the visitor economy of Melbourne’s west – the support and engagement with local industry operators, advocacy of government, and steps to grow the capability of the sector and the quality of the visitor experience in the region. As a local voice for the visitor sector the plan is a further phase of WMT Board’s mission to improve the tourism profile of the region, grow private investment and public infrastructure development and improve service delivery for visitors.
The Board is committed to increasing recognition of the value of tourism to the regional economy and its direct links to employment and prosperity of the region.