Our Advocacy

Western Melbourne Tourism is recognised by government, local industry and lead tourism agencies as an important and credible voice for the region’s visitor economy. It is frequently speaking and advocating on behalf of the region and making submissions and representations on behalf of the region.  

WMT advocacy documents

Melbourne Airport Rail and Sunshine Masterplan /Draft Economic Masterplan

April 2022 

The proposed Melbourne Airport Rail link and Sunshine Super Hub is a ‘once in a generation opportunity’ for the region’s visitor economy. WMT has prepared a submission setting out some of the key visitor economy opportunities for the future of Sunshine development associated with the new rail link.

2022 Victorian State Election Advocacy

August- October 2022

Briefing notes for Western Region MP’s and Minister for Tourism, Sport and Major Events in the lead into the 2022 State election 

Visitor Economy Statewide Masterplan Directions Paper Submission

In May 2022 the Victorian Government sought input in the process of developing a Statewide Visitor economy masterplan for Melbourne and Victoria. WMT provided a submission to this process responding to a Directions Paper (a high‑level summary of a proposed vision, mission, and strategic directions) released for stakeholder feedback.

Legislative Council Standing Committee on Economy and Infrastructure – Inquiry into the impact of the COVID-19 pandemic on the Tourism and Events sectors

April 2021

The Victorian Government convened a Parliamentary Inquiry (Legislative Council – Economy and Infrastructure Committee) into the impacts of the Covid 19 pandemic on the tourism and events sector. WMT prepared a written submission to the Inquiry in April 2021 setting out the impacts of the pandemic on the region’s visitor economy and recommendations for recovery and support.

How the visitor economy of Melbourne’s west is expected to recover post virus?

Karl Flowers – Decisive Consulting

June 2020

As part of the submission to the Legislative Council Standing Committee Inquiry into the impacts of the Covid 19 pandemic, Western Melbourne Tourism engaged Tourism Economist   Karl Flowers, Decisive Consulting to review impacts of the pandemic, the economic scenarios and outlook for the region. 

Reimaging the Visitor Economy – Submission to Austrade

June 2021

As Australia emerged from the COVID-19 pandemic, THRIVE 2030: a National Strategy for Australia’s Visitor Economy was developed at a Federal level by Austrade. This is a long-term national plan to chart a course of recovery and return to sustainable growth. WMT provided a submission to this Strategy in June 2021.

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