Who we are
Western Melbourne Tourism Inc (WMT) is an urban regional tourism organisation incorporated for the purpose of developing a strong and competitive tourism sector in Melbourne’s west. Melbourne’s west embraces the municipal areas of Brimbank, Hobsons Bay, Maribyrnong, Melton, Moonee Valley and Wyndham councils.
WMT exists to increase the recognition and contribution of visitors to the region’s economy; supporting our local visitor economy businesses and promoting the attributes that make Melbourne’s west a compelling place to visit to drive economic growth.
The Board works collaboratively with key visitor economy stakeholders to support local industry operators, advocate to government, and undertake steps to grow the capability of the sector and the quality of the visitor experience in the region.
Visiting Melbourne’s west
Visitors to Melbourne’s west are in for an unforgettable visitor experience.
Download local maps
Discover Melbourne’s west: detailed maps for westside adventures
Discover the hidden gems of Melbourne’s west.
Melbourne’s west is a region experiencing substantial growth. It is a young vibrant emerging multicultural region, diverse and full of creative energy. It has a thriving arts and cultural scene, an enormous range of nature-based attractions, and a burgeoning food and hospitality culture set into the unique gritty character of our local neighbourhoods. Western Melbourne Tourism is here to work collaboratively to ensure more people know about, experience, fall in love with and return to the west – all to strengthen the western community.