Our Board Members
Jan Jacklin - Chair
Jan is a communications professional with more than 25 years experience delivering communications, marketing and events across diverse industries.
Jan has a background in business, government, tourism and marketing communications. She worked as a senior manager in local government; responsible for the functions of economic development, retail precincts, tourism, arts and events.
She is skilled at developing strategies, working with creative teams and delivering strong results.
Previously, Jan was a director of a marketing communications agency. Her clients included several major events including the Melbourne Food and Wine Festival and the Melbourne International Flower & Garden.
Her background extends to Media Manager at Tourism Victoria where she worked on the ‘Jigsaw’ campaign. She started her career as a radio journalist, working in Melbourne, Canberra and Queensland.
Away from work, Jan is an accomplished cook. She loves to garden as well as bottle and preserve what she grows.
Dr Colin Drake - Deputy Chair (Victoria University Representative) Colin is a lecturer in undergraduate and postgraduate marketing, tourism and events and is the course co-ordinator for the Bachelor of Business Event Management program at Victoria University. Colin has over 20 years of practitioner experience encompassing senior roles in Event Management, Tourism, Hospitality and the Aviation sectors in Australia, New Zealand and the UK.
Cr Richard Lawrence (Moonee Valley City Council Representative) Richard was elected as a Councillor at Moonee Valley City Council in October 2016. Running a small business for the past 25 years in Moonee Valley has given Cr Lawrence a great insight into the commitment small business people make to themselves and the community. Having lived and worked in Moonee Valley all his life he is very passionate about his local area and what it offers for Tourism. Having a Bachelor Degree in Recreation Management Richard sees a lot of diverse opportunities in Tourism and Recreation in Melbourne's wonderful western region.
Bruce Marshall (Melton City Council Representative) Bruce is the Coordinator Economic Development & Tourism for Melton City Council. Amongst other things Bruce is responsible for delivery of Council’s work in developing the local Visitor Economy under the “Melton City Much More” brand. He is a passionate economic development professional with a wealth of local government experience. Prior to entering local government he had over 5 years’ experience running a small business in the international tourism sector in Western Australia.
Craig Rowley - WMT Treasurer (CEO LeadWest) Craig’s experience in advocacy, policy, communications and marketing enables him to lead programs and campaigns that deliver improved strategic partnerships and policy outcomes for business and local government agencies in Melbourne’s West. Western Melbourne Tourism works in close partnership with LeadWest and also has its office based at LeadWest.
Cr Daniel Allan (Brimbank City Council Representative)
Daniel was elected as a Councillor at Brimbank City Council in October 2016. As a Brimbank resident of more than 20 years, Daniel is passionate about all that this dynamic community has to offer – from award-winning parks to vibrant cafes and sporting and cultural events.
Daniel has been an active volunteer and involved with community events for many years – it was this passion for supporting his community that motivated him to run for Council.
Daniel is driven to help Melbourne’s west thrive and to encourage young people to be active in their community.
Janet Dawes (Hobsons Bay City Council) Janet heads up the Cultural and Economic Development department at Hobsons Bay City Council (HBCC). Janet’s portfolio at HBCC includes arts and culture, venues, events, visitor services, tourism and economic development. Being part of the strategic development directorate (along with strategic and statutory planning functions) enables her work to cross several dimensions of the visitor experience and influence ways that help position and market the west. She spends a great deal of her free time at Seaworks, Scienceworks and The Substation, and loves the west for its sense of space, especially around the coast and river frontages.
Daryl Wilson (Wyndham City Council Representative) Daryl is the current Manager Economic Development at Wyndham City Council. Daryl has responsibility for Council’s Tourism Unit and his role has a particular focus on business development and investment attraction.
Rocky Barca - (Parks Victoria Representative) Rocky is the Manager of Parks Victoria’s Werribee Park and Western Melbourne District. This region includes visitor attractions such as Werribee Park Mansion as well as the extensive network of parks and nature reserves together attracting approximately 350,000 visitors annually. Rocky has over 30 years of experience in man aging high profile parks, bio regions and other tourism assets. Rocky also has significant responsibilities as an incident controller and coordinator of fire fighting efforts of bushfires in Victoria.
Daisy Jenkins - (Industry Representative) Daisy is Tourism Coordinator with Zoos Victoria, a zoo based conservation organisation with three properties across Victoria including Werribee Open Range Zoo, Melbourne Zoo and Healesville Sanctuary. Daisy is passionate about the tourism industry, and has extensive experience in both the travel and tourism industries, across a range of areas, working with both inbound and outbound visitors. She has a strong background in event management, sales and marketing.
Toni Veljanovski (Industry Representative) Toni is the Regional Sales Manager for Quest Apartment Hotels responsible the western region of Victoria. Toni joined Quest as a National Account Manager in March 2013. Toni has an extensive background in travel and accommodation, including conference and events sales specialising in the wedding market with the Mansion Hotel Werribee Park, ground staff customer service with Qantas, and sales/account management in the MICE market with Convention & Incentive Service, CiEvents and Impact Events. Earlier in her career, Toni also worked as a travel consultant with American Express Travel (formerly National Australia Travel Ltd) and also in sales with Lifestyle Communities, Tarneit and Palm Lake Resort, Truganina.
Brad Spolding (Industry Representative) Brad Spolding is the Director of The SUBSTATION, a multi-arts centre in Newport, Melbourne. He was previously the executive producer of ILBIJERRI Theatre Company, Australia’s leading Aboriginal and Torres Strait Islander theatre company. He has worked with Lucy Guerin Inc, Rising Tide Productions and for the inaugural Tipping Point Australia conference. Brad has extensive experience in creating environments in which artists can develop and stage new work and build new and engaged audiences. Brad is a representative for the region’s arts sector.
Currently Vacant (Industry Representative)
Richard Ponsford – Executive Officer, Western Melbourne Tourism
Richard has a broad range of experience in tourism both in government and the private sector.
Until September 2012, Richard was employed at the Melbourne Cricket Club (MCC) where he had responsibility for the development and promotion of tourism at the MCG including the National Sports Museum and MCG Tours. Prior to joining the MCC in 2007 he worked in a range of different tourism development and visitor management roles at both Tourism Victoria and the City of Melbourne, including as project manager for the development of Melbourne Visitor Centre at Federation Square, the development of the City Precinct program, and coordination of city visitor services for the 2006 Melbourne Commonwealth Games.
Richard has also worked in regional Victoria as Marketing Manager for Bendigo Tourism.
He has served as a Victoria Tourism Industry Council (VTIC) board member and has been a member of Tourism Australia’s market advisory panel. He is also a graduate of Destination Melbourne’s Tourism Industry Leadership Program. Richard has also worked as a judge on a range of tourism, business and student award programs.
Richard has been working with Western Melbourne Tourism since October 2012 and since then has been gradually increasing his weekly commitment of time to this role (now 4 days each week). He has become a very passionate advocate for the West.
Contact Richard Ponsford:
Phone: (03) 9317 5794
Mobile: 0417 545 141