• Our Vision We aspire to help make Melbourne’s West a welcoming place of urban discovery

    New Years Eve Fireworks by the Maribyrnong River

  • Cyclists in Williamstown

  • Lunar New Year, St Albans

  • Gorillas at the Werribee Zoo

  • The stately Homestead, Eynesbury

Advocacy

We are the influential
voice for the tourism
industry in
Melbourne’s west

Visitor
Experience

We collaborate to
implement a regional
visitor framework of
authentic experience

Industry
Development

We lead and connect
the industry and build
its capability

Communication
& Engagement

We communicate
our value

Western Melbourne Tourism Inc (WMT) is an urban regional tourism board incorporated for the purposes of developing a stronger more competitive tourism sector in Melbourne’s west. Melbourne’s west embraces the municipal boundaries of Brimbank, Hobsons Bay, Maribyrnong, Melton, Moonee Valley and Wyndham councils.

The WMT board’s mission is to increase the recognition and contribution of tourism to the region’s economy, ensuring potential visitors are aware of the unique factors that make Melbourne’s west a compelling place to visit and this interest converts to visitation growth.

The WMT board is currently focused on working collaboratively with other key stakeholders to support local industry operators, advocate to government, and undertake steps to grow the capability of the sector and the quality of the visitor experience in the region.

The board currently comprises representation from five of the six western metropolitan Council funding partners, LeadWest, Victoria University, Parks Victoria, Scienceworks, Quest Apartments, Zoos Victoria and the arts sector.

map