Destination Melbourne is the regional tourism organisation for the Melbourne Metropolitan region. It produces key annual tourism publications such as maps and visitor guides as well as information for digital gateways and relevant social media for visitors. It operates a range of tourism industry development programs and networking events and also invests in tourism research. It oversees two Melbourne campaigns – the Discover Your Own Back Yard (DYOB) targeted at Visiting Friends and Relatives and Melbourne Now aimed promoting central Melbourne to regional Victoria.
Visit Victoria is Victoria’s tourism and events company, responsible for tourism marketing and event attraction.
Visit Victoria will be a single, unified organisation, working to sell Victoria’s great strengths nationally and internationally.
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. It seeks grow demand and foster a competitive and sustainable Australian tourism industry through partnership marketing to targeted global consumers in key markets. The Tourism Australia website is a significant information resource.
Victoria Tourism Industry Council (VTIC) is Victoria’s peak tourism industry leadership organisation. VTIC actively lobbies various levels of government to ensure tourism in Victoria receives the attention and support it deserves.
VTIC is a powerful ally for tourism and events businesses at all levels, from B&Bs to major attractions, event facilities or tourism infrastructure providers. In partnership with the Victorian Employers Chamber of Commerce and Industry (VECCI), VTIC membership offers a range of resources to support everyday business challenges.
Tourism Research Australia (TRA) is a branch within the Tourism Division of Austrade. Australia’s leading provider of quality tourism intelligence across both international and domestic markets. TRA equips the industry with information to strengthen marketing and business decisions.
The data underpins government tourism policy and helps improve the performance of the tourism industry for the benefit of the Australian community.
The Australian Tourism Data Warehouse (ATDW) is the national platform for digital tourism information on Australia.
The ATDW system is a central distribution and storage facility for tourism industry product and destination information from all Australian States and Territories. This content is compiled in a nationally agreed format and electronically accessible by tourism business owners (operators), wholesalers, retailers and distributors for use in their websites and booking systems.