Destination Melbourne is the regional tourism organisation for the Melbourne Metropolitan region. It produces key annual tourism publications such as maps and visitor guides as well as information for digital gateways and relevant social media for visitors. It operates a range of tourism industry development programs and networking events and also invests in tourism research. It oversees two Melbourne campaigns – the Discover Your Own Back Yard (DYOB) targeted at Visiting Friends and Relatives and Melbourne Now aimed promoting central Melbourne to regional Victoria.
Tourism Victoria is the Victorian Government’s lead tourism agency and provides support for growth of the tourism economy of Melbourne and Victoria through international, domestic and regional marketing programs as well as research, policy and strategy and aviation access. Its corporate website features latest industry resources, news, publications and media releases.
The Victorian State government is in the process of undertaking a restructure of the government administration of the state’s tourism economy. A new entity is being formed, Visit Victoria. For more details click here. http://corporate.visitvictoria.com/
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. It seeks grow demand and foster a competitive and sustainable Australian tourism industry through partnership marketing to targeted global consumers in key markets. The Tourism Australia website is a significant information resource.
Victoria Tourism Industry Council (VTIC) is Victoria’s peak tourism industry leadership organisation. VTIC actively lobbies various levels of government to ensure tourism in Victoria receives the attention and support it deserves.
VTIC offers pertinent up-to-the minute news and information, opportunities to connect with others in the industry, fully accredited training for tourism professionals at every level and invaluable workplace and employer advice to help Victorian tourism and events businesses stay ahead of the game.
VTIC is a powerful ally for tourism and events businesses at all levels, from B&Bs to major attractions, event facilities or tourism infrastructure providers. In partnership with the Victorian Employers Chamber of Commerce and Industry (VECCI), VTIC membership offers a range of resources to support everyday business challenges.